UTM Link Builder
Tag a URL with utm_source, utm_medium, utm_campaign, utm_term and utm_content.
Paste any URL, fill in your UTM parameters, and get a properly-encoded tagged link for analytics tools like Google Analytics, Plausible or Fathom. Validates the base URL.
Common use cases
- Tag email-newsletter links so opens are attributed correctly
- Distinguish paid-social campaigns by source, medium and creative variant
- Track A/B test variants with utm_content
- Build trackable links for influencer and partner placements
Frequently asked questions
What are the required UTM parameters?▾
utm_source, utm_medium and utm_campaign are the conventional minimum. utm_term and utm_content are optional and used for paid keywords or A/B variants.
Does case matter?▾
Yes — 'Email' and 'email' are treated as different sources in most analytics tools. Pick a convention (lowercase is common) and stick to it.
Related tools
🏷
Meta Tag Generator
Generate complete <head> meta tags for SEO and social sharing.
🔗
Open Graph Preview
Preview how a URL will look when shared on social media.
🤖
Robots.txt Generator
Build a robots.txt with allow/disallow rules and sitemap pointer.
🔍
Keyword Density Checker
Analyze single-word, 2-gram and 3-gram frequency in any text.